Home Campus DJ Cabo’s response to infamous bloody brawl with sister is an epic PR failure. Here’s why!

DJ Cabo’s response to infamous bloody brawl with sister is an epic PR failure. Here’s why!

by Hyrish

Budding entertainer, DJ Cabo was recently caught up in an internet mess when a video of his sister accusing him of beating and injuring her went viral.

As expected, DJ Cabo reacted to the news. He shared a video of the same sister saying that her brother didn’t stab her as opposed to what was being said on the internet (see HERE). He followed it with a caption that reads;

I stand with God and the truth , a career am building gradually is what the devil wants to take away in a day , please my friends and families out there 😭, please repost this and tag who needs to see this

Now,  that’s where the problem lies…

That video is a super defamatory video and this is an age where violence on women is taken very seriously. That video didn’t do anything to clean up Cabo’s name because she didn’t come out to say he didn’t beat her, she only came out to say he didn’t stab her.

Cabo should have simply acknowledged his wrong and apologised directly to his followers and the internet at large. Also, using a caption like “a career am building gradually is what the devil wants to take away in a day”. First of all, it wasn’t the devil who beat up your sister. The approach was more on the defensive side which isn’t quite wise because he isn’t even admitting to the crime.

I really wish I was contacted for damage control, I would have handled the whole thing differently. Cabo, keep grinding and make sure to never find yourself in such an ugly situation again.

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